Marketing Your Home For Sale

Selling your home often takes more than a "FOR SALE" sign in your yard and a listing in the Multiple Listing Service® (MLS®). These steps are important, but no assurance you will achieve your goals.

Working with Lisa & Matt Lucky

The first step is to assess your goals in light of the current real estate market. As active REALTORS with experience in your area we can help you set a realistic expectation for asking price, selling price, and time frame. Usually there are other considerations that are also important. The better we understand your objectives the happier you will be with the results. So tell us everything you believe may be important (good or bad) about your home and your personal objectives.

With your goals understood, an effective marketing plan can be developed to suit your needs.

Typical Steps we take to market your home:

• Hire a professional photographer who photographs your home.
• Generate a property feature list and promotional copy. Click for feature list example 1  and example 2.
• Generate a Virtual Tour and digital slide show so that the prospective buyers can see your home inside and out. Click for Virtual Tour example. A CD of the virtual tour can be given to prospective buyers.
      >   Create individual property website
      >   Report page hits to seller (optional) and to us
      >   Post listings on additional websites. Click for sample of Distribution Partners.
• Professional color brochures. Click for an example.
• Add your property to the Arizona Regional Multiple Listing Service® , REALTOR.COM, Sotherby's International Realty, LuxuryRealEstate.com, LuxuryHomes.com, Homes.com, Russ Lyon Realty, and many other internet portals. Click for additional portals. Click for overview.
• Add your property to our web sites which covers North Scottsdale homes for sale. As a featured property, your home would appear regularly on our home page.
• Generate a property notebook with promotional material and information about the community.
• Install a "FOR SALE" sign in your yard and a flier box with property brochure, floor plan, etc.
• Mail "Just Listed" cards to surrounding neighbors, and active agents and brokers in the area. Click for example.
• Make your home appear at the top of REALTOR.COM search results.
  Click here to find out more about this important and exclusive benefit of listing your home with Lisa and Matt Lucky.
• Open Houses are announced in Arizona Republic print ads, REALTOR.COM, Russ Lyon Sotheby’s International Realty, Arizona Regional Multiple Listing Service, and mailings to local neighborhoods.
• Print advertising and mailings will drive buyers to our North Scottsdale web sites where they will see your property features. Click for example 1. Click for example 2. Click for example 3.

Marketing To The Broker Community

Local Brokers have present time buyers so this is the most important marketing to do well.

• Ad your property to the Arizona Regional Marketing Listing Service ®
      >   Key Benefit we offer is marketing your property in MLS is better photography and ad copy.
• Company Tour to expose your property to all Russ Lyon participating agents.
      >   With almost 1,000 Realtors, no other company can achieve this wide exporsure to top agents.
• Local and Regional Broker Property Tours
      >   Participate in bi-weekly Pinnacle Peak Regional Marketing Session (RMS) and home tour.

Multiple Listing Service® (MLS®) is a vital component in the selling process. Listing your home in MLS will ensure exposure to all the other REALTORS in the greater Phoenix area, nationally, and internationally. REALTORS have access to new homes as they hit the market, often prior to being found on the Internet.

As most buyers also work with a REALTOR, having your home listed on the MLS ensures exposure to a broad range of interested people. REALTORS use the MLS everyday to match sellers with buyers. Having exceptional photographs and property description in the MLS can generate more showings of qualified buyers.

Remember that marketing your home is only a part of the Home Selling Process. There are 3 steps to the Home Selling Process:

1. Getting a signed contract;
2. Buyer inspection (due diligence); and
3. Closing.

Lisa and Matt Lucky will guide you through the whole Home Selling Process when you list your home with us.

Call Lisa and Matt Lucky to review your goals for selling your home and develop a well-thought-out marketing plan.

(480) 473-5486 (office) or (602) 320-8415 (Lisa mobile) or (480) 390-0445 (Matt mobile). Click for Contact Information.

More About Internet Listing

If you want to find home buyers early on in their home shopping process, it has become increasingly imperative to have your home listed on the Internet. Recent studies show that as many as 70% of home buyers now do their preliminary home shopping on the Internet. Having your home listed on the top real estate portals ensures that your home will be seen early in the home shopping process. We provide exposure to millions of buyers internationally by having your property listed on top real estate and local web sites, such as REALTOR.com, MSN.com and Yahoo.com.